"Lee effectively changed my life ...Within 6 months my office went from one of needing improvements to one of the highest quality offices in our region. I can thank Lee for providing insight and coaching that allowed me to shift the very basis of my logic and behavior."



Craig Lyman
Branch Manager
Portland Branch
First Franklin Financial Corp. (a subsidiary of National City Bank)



Coaching Philosophy


A coaching relationship can be a powerful experience, involving the development of new possibilities, new levels of achievement and personal growth. The coaching experience is founded upon mutual trust and respect. Fundamental to a successful coaching experience is learning and development.

We support our clients in reaching their goals by exploring new ways to view situations, individuals, possibilities, and developing new approaches, strategies, and actions. This innovation involves learning. At times, the learning may be challenging. There may be times when the learning involves new discoveries about the way an individual's own actions play a part in situations the individual wishes to change. This type of self-discovery can be

uncomfortable. Realizing this, the client understands that s/he need not discuss anything they are not comfortable discussing and that s/he is completely responsible for her/his own growth and learning.

Leadership is about the relationships we create. It's about the conversations we have with those we lead - conversations we as leaders need to initiate. As your coach, I serve you, my client, by offering a new perspective that focuses on how you "show up" in your relationships with others at work and at home, and with me. Coaching enables you to see yourself differently, in a way that opens up different perspectives and possibilities for action. Collaboratively, you and I work together in the coaching relationship to align your values and vision with your actions. When you are able to act and think with greater clarity and intentionality, you become more authentic and are able to lead in more impactful ways. - Lee Hayward 

What You Can Expect As a Client:

The aim of any coaching relationship is to have the client shift the way they see and thus act in their personal and/or professional world. The desired outcomes vary from client to client, given their own personal goals and concerns.

Common outcomes include:

Better understanding of your impact on others

Greater clarity about the results you are trying to attain

Better relationships with others

More effective coordination of actions

New practices and strategies for being a more effective leader

Greater well-being and personal satisfaction

An initial meeting with Lee Hayward would include a conversation clarifying your objectives in coaching, an explanation of the process for the coaching relationship, as well as some suggestions for how to get the most from working with a coach.

The coaching relationship between the coach and client is founded upon mutual respect and trust. The central focus of the coaching relationship between a coach and the client is the well-being of the client. The coach will hold the coaching conversations to be confidential and will not reveal any aspect of the coaching relationship to any outside party without the express written permission of the client.

A word about courage and learning... Entering into a coaching relationship requires the willingness to leave familiar shores and venture into uncharted waters. Experience tells us that any new learning can be thrilling AND uncomfortable ?so expect to be delighted and uncomfortable! Your coach will support and guide you through this process, but the boundaries of your learning and the results you are aiming for belong to you.

As a coach certified by the International Coach Federation (ICF), Lee Hayward subscribes to the ICF Coach Philosophy and Code of Ethics which are as follows:

The ICF Philosophy and Definition of Coaching

The International Coach Federation adheres to a form of coaching that honors the client as the expert in his/her personal and/or professional life and believes that every client is creative, resourceful, and whole. Standing on this foundation, the coach's responsibility is to:

1. Discover, clarify, and align with what the client wants to achieve
2. Encourage client self-discovery
3. Elicit client-generated solutions and strategies
4. Hold the client as responsible and accountable

Definition of Coaching

Professional Coaching is an ongoing partnership that helps clients produce fulfilling results in their personal and professional lives. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.

In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client's progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are today and what they are willing to do to get where they want to be tomorrow.

Pledge of Ethics

As a professional coach, I acknowledge and honor my ethical obligations to my coaching clients and colleagues and to the public at large. I pledge to comply with ICF Standards of Ethical Conduct, to treat people with dignity as free and equal human beings, and to model these standards with those whom I coach. If I breach this Pledge of Ethics or any ICF Standards of Ethical Conduct, I agree that the ICF in its sole discretion may hold me accountable for so doing. I further agree that ICF's holding me accountable for my breach may include loss of my ICF membership or my ICF certification.

ICF Standards of Ethical Conduct

I will conduct myself in a manner that reflects well on coaching as a profession and I will refrain from doing anything that harms the public's understanding or acceptance of coaching as a profession.

I will identify my level of coaching competence to the best of my ability and I will not overstate my qualifications, expertise or experience as a coach.

I will, at the beginning of each coaching relationship, ensure that my coaching client understands the terms of the coaching agreement between us.

I will not claim or imply outcomes that I cannot guarantee.

I will respect the confidentiality of my client's information, except as otherwise authorized by my client, or as required by law.

I will obtain permission from each of my clients before releasing their names as clients or references.

I will be alert to noticing when my client is no longer benefiting from our coaching relationship and thus would be better served by another coach or by another resource and, at that time, I will encourage my client to make that change.

I will avoid conflicts between my interests and the interests of my clients.

Whenever the potential for a conflict of interest arises, I will, on a timely basis, discuss the conflict with my client to reach informed agreement with my client on how to deal with it in whatever way best serves my client.

I will, on a timely basis, disclose to my client all compensation from third parties that I may receive for referrals of, or advice given to, that client.

I will honor every term of agreements I make with my clients and, if separate, with whoever compensates me for the coaching of my clients.

I will not give my clients or any prospective clients information or advice I know to be confidential, misleading or beyond my competence.

I will acknowledge the work and contributions of others; I will respect copyrights, trademarks and intellectual property rights and I will comply with applicable laws and my agreements concerning these rights.

I will use ICF membership lists only in the manner and to the extent that I'm so authorized by the ICF or the applicable ICF Chapter or ICF Committe

I will coach in a manner compatible with the ICF Definition of Coaching and, whenever asked by my clients about my ethical standards, I will inform them of my pledge and agreement to comply with the ICF Pledge of Ethics and ICF Standards of Ethical Conduct.




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